Usability is NOT everything

A quote by Joel Spolsky most of you will know, just learned about it this morning:

Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms.

But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.