Konsensmeinung: Das Web interessiert sich nicht für uns (=euch Marketer)

Gerad gelesen bei Netzwertig, inspiriert von Seth Godin – das ist mal wieder so eine Ansicht, der man einfach nur zustimmen kann. Seth schrieb also:

(The Net) wasn’t invented by business people, and it doesn’t exist to help your company make money.

It’s entirely possible it could be used that way, but it doesn’t owe you anything. The question to ask isn’t, „but how does this help me?“ as if you have some sort of say in the matter. You don’t get a vote on whether Google succeeds or whether your customers erect spam filters.

The question to ask is, „how are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?“

Wer kann dazu schon nein sagen?